The organizers behind CPH Half, Sparta Athletics & Running, have entered into a 3-year collaboration with JOE & THE JUICE. The collaboration will bring energy, flavor, and atmosphere to CPH Half. The collaboration will be felt at almost all of Sparta’s events, where JOE & THE JUICE will provide an even better experience for both participants and spectators.

Great vibes and a race weekend with flavor
Whether you’re racing through the streets of Copenhagen at the CPH Marathon, hanging out with colleagues at the DHL Stafetten København or having a party at the CPH Half, JOE & THE JUICE will be there all the way. At the big races, you can enjoy a CPH Marathon or CPH Half juice in the Expo or Runners Area – perfect for refueling before the start or celebrating your performance afterwards. For DHL Stafetten København, they are also a food partner, where you can enjoy a delicious menu.

A partnership that makes sense
Both parties share a passion for movement, community and an active lifestyle. With this partnership, runners not only get an extra energy boost, but also an even better experience before, during and after the race. The partnership makes sense for the runners and the many people cheering from the sidelines.

Jesper Lind Andersson, Head of Commercial Department of Sparta says:

“Having JOE & THE JUICE as a partner means that we can give our runners and participants an even better experience before, during and after our events. They create a great environment with good energy and community in focus.”

Frederik Fredsted, Head of Events, from JOE & THE JUICE agrees:

“For us, it’s about being part of an active community throughout Denmark. The collaboration gives us a unique opportunity to be close to the runners and spread the good atmosphere you know from our stores. We look forward to taking the atmosphere to the next level at Sparta events.”

Facts about JOE & THE JUICE

• Founded in 2002 in Copenhagen by Kasper Basse
• The first store was located in the furniture store Rue Verte on Ny Østergade in Copenhagen
• There are over 400 JOE & THE JUICE stores worldwide and over 70 in Denmark