
The new partnership will provide the runners an even better experience
A Perfect Match! This is how the parties themselves assess the new, major collaboration in the Danish running scene, which over the next four years will contribute to developing and elevating the running experience for the many running enthusiasts taking part in events such as the Copenhagen Half Marathon and the Copenhagen Marathon.
“The collaboration is as optimal as it is logical. With LØBEREN, we are gaining a partner that will not only add value to our 2,300 members at Sparta and our many thousands of annual race participants. LØBEREN is driven by a dedicated purpose to develop and inspire running, and they never compromise on their in-depth expertise and professionalism regarding running and running gear,” says Jesper Lind Andersson, Head of Commercial at Sparta.
The primary element of the agreement is the collaboration on the expo, which will take place in the days leading up to Sparta’s major races, the Copenhagen Marathon in May and the Copenhagen Half Marathon in September – and, in 2025, also the expo to the Bridge Run across Øresund in June.
Strong Shared Values
The expo experience for runners is set to be enhanced through innovative thinking, a strong product range, and exciting activations. Fueled by a shared purpose and a common passion for running, the new partner is confident that the collaboration between Sparta and LØBEREN will create value for runners.
“At LØBEREN, we focus on inspiring running and making running experiences even more powerful. We share strong values with Sparta. We want to create the same increased value for runners, and through our collaboration, we have an incredible opportunity to make one plus one equal three – ensuring that both experienced and new runners enjoy a richer experience within the running community,” says Ebbe Møller Nielsen, Director of LØBEREN.
The collaboration took effect upon the signing of the agreement and will run until the end of 2028. This period also includes, among other things, the World Championships in September 2026. There, world champions in the half marathon, 5 km, and one mile distances will be crowned in the streets of Copenhagen followed by 65,000 runners participating in the open race.
It demands a large, well-organized, and inspiring expo, and Sparta and LØBEREN are already gearing up, beginning preparations for the expo to the Copenhagen Marathon in May.
About LØBEREN
LØBEREN is Denmark’s largest running specialist, with seven stores located throughout the country: Aarhus, Aalborg, Vejle, Copenhagen, Roskilde, Hillerød, and Lyngby. Since 1996, LØBEREN has specialized in selling running gear that precisely meets the unique needs of each runner. LØBEREN is dedicated to promoting running as both a sport and a social activity through initiatives such as social runs, tryouts, and group training sessions, welcoming runners of all ages and levels.
About Sparta Athletics & Running
Sparta Athletics & Running is a nonprofit sports association with over 2,200 members and more than a quarter of a million participants in its annual events. The surplus from the major events is reinvested to secure better conditions for children, youth, and elite athletes involved in running and athletics within the association, as well as to support Sparta’s efforts to develop and optimize events.
Contacts
LØBEREN, Director Ebbe Møller Nielsen: 2835 1948
Sparta Athletics & Running, Commercial Director Jesper Lind Andersson: 5055 4006