Zalando joins CPH Half as official sponsor
By Thor Schnetler
Tuesday, 17. June

Bringing energy, atmosphere, and a shared sense of community

When over 30,000 runners hit the streets for the biggest CPH Half ever on Sunday, September 14, Zalando will be there as the event’s new official sponsor. Their presence will be felt not just along the course, but throughout race week and in the Runners Area — all with a focus on energy, experience, and community.

A partnership rooted in community

The collaboration between Zalando and CPH Half is driven by a shared ambition: to create an inclusive running celebration that sweeps up runners and spectators alike in the electric atmosphere of race day.

“CPH Half is an impressive event that brings together dedicated runners and local communities in a truly unique atmosphere,” says Fabio Baum, Managing Director for Zalando in the Nordics and Benelux.
“We’re proud to support the running community – from training and preparation to the celebration after the finish line.”

The Run Thru: An epexerience in motion

As part of the partnership, Zalando will launch The Run Thru – a mobile hub set to create pre-race excitement and community spirit from September 10 to 12. Visitors can explore curated running gear, get inspired by experts, join social runs, and enjoy live DJ sets – all in collaboration with local running clubs and ambassadors.

On race day, Zalando turns up the energy with a dedicated Power Zone along the course and fun, feel-good activities in Runners Area.

A celebration for runners and spectators

“Zalando is a great example of how engaged partners help elevate the entire experience,” says Jesper Lind Andersson, Head of Commercial at Sparta Athletics & Running. “Their focus on involvement and community perfectly aligns with what CPH Half is all about.”